Discover best practices, optometry events and more.

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This communication is intended for LensCrafters ODs.

KERRY, your monthly newsletter has arrived.

HAPPY WORLD OPTOMETRY DAY

Today we celebrate the practice and people of Optometry. All over the world, we celebrate people who are providers and advocates for ocular health, including the 2,000+ Optometrists affiliated with our retail optical brands LensCrafters, Target Optical and Pearle Vision. We’re grateful for the work of optometrists in managing systemic health and being a cornerstone in our collective mission to help people see and enjoy the beauty of life.

OD SPOTLIGHT

DR. SOLOMON GOULD

Senior Clinical Operations Director, Eye Care

The first thing people might notice about Dr. Solomon Gould is his energetic and positive personality. A doctor with many talents, he always strives to put his best foot forward and share his passion with those around him. While it’s easy to believe some are born with that ability, Dr. Gould never takes his success for granted.

“I am a businessman and an entrepreneur by day, an optometrist by night.”

Continue reading Dr. Gould's story

BEST PRACTICES

LEONARDO LEARNING TOOL

"I have really enjoyed the Leonardo platform. There are a lot of fun, educational and informative topics. It is easy to download the app on your iPhone and navigate from there. It has helped me with product knowledge, Luxottica history, up-to-date protocols with Covid-19, training new associate Doctors on Clarifye, increasing my Reputation and Reviews ranking, filling the books… just to name a few topics I’ve enjoyed!

The platform is constantly being updated. It’s exciting to see new material such as the VUITY eye drop for presbyopia as well as the collaboration with Oakley and the Winter Olympics. I encourage everyone to take advantage of this wealth of information, and I am grateful to Luxottica for including the Doctors in the Leonardo experience!"

- Dr. Judi Schaffer

Experience Leonardo.essilorluxottica.com

FEATURES

Last chance! Register to save your spot for our OD Welcome Reception at the Luxottica Headquarters.

Date: Thursday, March 31st
Time: 7:00-9:00 pm
Where: Luxottica Headquarters, 1 West 37th Street, NYC 10001

Connect with your colleagues, brand leaders and local optometry students! Please register to attend as space is limited.

"OPEN YOUR EYES" DOCUMENTARY - NOW ON AMAZON PRIME

ALLDocs Association teams up with Emmy Award-winning filmmaker Wayne Chesler of Bink Films to debut the new documentary, “Open Your Eyes.” In the documentary,

Dr. Kerry Gelb, a practicing Optometrist and the President of ALLDocs, and influencer Chris Maraboli travel across North America, Europe and Costa Rica to expose how optometric testing of the eye can thwart the rise of diseases such as obesity, diabetes, myopia and Alzheimer’s.

"Open Your Eyes" is now available on Amazon Prime for your viewing!

Watch "Open Your Eyes" on Amazon Prime now!

DAILIES® Total1 FOR ASTIGMATISM LAUNCHES MARCH 31ST

Starting the week of March 7th, DAILIES® Total1 for Astigmatism fit sets started shipping from Alcon directly to your office. Your local Alcon sales rep should have worked with you if you were interested in receiving a fit set.

DAILIES® Total1 Overview:

DAILIES® Total1 provides the ultimate comfort with ultimate stability for astigmatic patients on Alcon’s patented Water Gradient™ Technology.
This new lens expands our portfolio as a great premium daily disposable option for contact lens wearers within the DAILIES® Total1 family

If you are still interested in receiving a fit set, work with your local Alcon sales rep.

Learn more about DAILIES® Total1

ADDITIONAL NEWS & EVENTS

Contact Lens Product Update - Click here to view an overview of upcoming contact lens products
SAVE THE DATE - Vuity Webinar on Leonardo
- Date: April 12th
- Time: 7:00pm ET
SAVE THE DATE - Q&A Day in April
- This will be a great opportunity to ask questions of brand leadership. More information to come soon.
SAVE THE DATE - "Connect to Grow" Marketing Webinar in April
- Learn from your peers about their best practices in website, social media, and paid media marketing. More information to come soon.

RECOMMENDED LEONARDO COURSES

NEW PRESBYOPIA: HOW TO COMMUNICATE EFFECTIVELY

This module helps you confidently discuss near vision correction with new presbyopes! It includes tips on talking to patients about their eyesight, turning negative feelings into positive ones, and how to overcome concerns.

Watch "New Presbyopia: How To Communicate Effectively"

FOUR BRANDS

Strengthened by one unwavering vision

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